It is clear that most people are only buying essentials during these times.
So as merchants, you could be left with the question, “what do I do during this time?”
the answer is “Connect with your customers, so that you never ever have to sell”
Here is how:
- Reach out to your current customers – ALL of them – and ask how they are doing. NOT a mass mail or mass message. Make the effort to personalize it. Add their name, Add some context. Make them feel cared for. If you show up when you don’t have to sell – you will be remembered when you have to sell.
- Don’t focus on the selling process. Learn about the buying process. Use this time to hone your understanding on how do your customers buy. What are the considerations in your head? What are their choices? What are the reasons they chose one over the other? Don’t try and sell what you have made. Try and make what people want to buy!
- Help people through your network. If you run a cafe, don’t just think cafe. If you run a spa, don’t just think spa. Think where all does your customer need help. And then dig into your network to help them. They will remember.
Voucher Store helps the merchants to keep connected to the customers even during the COVID times. So, register your interest soon to get listed with us and we will take care of the rest. https://voucherstore.com.au/promote-your-voucher